A New Team of Enthusiastic Young Restauranteurs rebuilding the iconic Blues Brand.
In 1987 Blues Restaurant opened its doors to the Camps Bay strip, creating a dining experience that was as exciting to the palette as it was to the senses. Exquisite food mimicked the social pulse that ran through the open plan restaurant, where trendy personalities and celebrities would dine in the magnificent Blues Views of the Beach front.
25 years later and the world has evolved, much like the Camps Bay Strip. Blues, embracing such change, is re-inventing itself too, as a restaurant and a brand, to adapt to the changing times, yet holding dear the principles that have built a legacy that spans a quarter of a century...
ABOUT THE TEAM
For New Operators and Co-Owners, Nick Shepherd and Lorenzo Magni, the task is clear; invigorate the Blues dining experience to the supreme levels on which the Brand was built while regaining the faith of many diners who fell out of love with Blues due to subpar experiences since then. As Family of the original owners, these poor experiences do not begin to flicker into the realm of acceptable, especially for those who had fallen in love with a restaurant experience synonymous with passion, service, vibe and great food, that was simply not delivering.
The challenge of re-building a brand is an exciting one with the question of what to change posing probably the biggest challenge. And the biggest change undertaken was a large scale renovation in October 2011 that saw the restaurant trimmed smaller and redesigned. This alteration and relaxed beach interior are the first visual indicators of the direction the Restaurant is moving toward.
The focus of the restaurant has changed too, from a venue with a see and be seen buzz, the vision now is to create one with a greater focus on the dining component, with service driven to be friendly and attentive, and an atmosphere that resonates the beachside location in such a way that guests feel as though they are dining on the beach as opposed to next to it.
6 months in the newly renovated home and you can feel the change, the new energy and the warmth. None more apparent than how toasty the venue remains, even with winter rolling in.